The Top SEO Strategies Of All Time

I’ve been focused on helping web sites rank in the number one position for nearly a decade. As a result I’ve read and seen a lot of information published on SEO that is either totally inaccurate or validated with actual research. The good news is that I’ve sorted through a lot of this information to help you identify the best SEO strategies.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important aspect of search engine factors is to include your keyword or keyword phrase in your title tag. This is important not only for search engines to identify your page but it becomes what is displayed in search engine results lists. In addition to the title tag, make sure to include your keyword and keyword phrases in both the description tag and keywords meta tag.

The third raking factor is what we call link popularity. Link popularity refers to a couple of things but most importantly the number of inbound links to your website. Each of these links carries with it some type of value. The value might be a Google PR of zero or ten so it’s important to look at the value of each inbound link to your website. The greater the link value or popularity, the more it helps you with search engine rankings.

The fourth most important way to improve rankings is with a diverse number of inbound links to your web site from different IP addresses. Having tons of inbound links from a single site is never as valuable as having inbound links from a number of diverse and separate web sites. Focus your link building strategies among different domains versus a single domain. This will dramatically improve results.

The fifth ranking factor you want to consider is having your keywords in your domain. I know that it’s pretty difficult to do so, but at the very least, make sure that your keywords are in the subdomain or folder one step away from your domain. This place the keyword in proximity to your page and can support higher rankings.

Each of the five factors mentioned above are some of the most effective I have seen over more than a decade of online marketing. Focus on inbound links that are formatted properly, link popularity, and domains. By doing so you can dramatically improve the overall effectiveness of your search engine optimization efforts.

Michael Fleischner is the Author of SEO Made Simple: Strategies for dominating Google and offers SEO training for small and medium sized businesses. Be sure to get free search engine optimization and Internet marketing support at the Internet marketing forum

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