Business blogging services have coming roaring back into vogue. And that is all due to the fact that brand managers and web owners are starting to fully realize the impact of getting search engine traffic that is laser focused and non-stop. After 21 years as a Madison Ave Copywriter/Keyword expert, I am startled with how little people understand not only the keyword game (one best played in blogs) but also how important it is that the content that goes into those blogs move that traffic through to the main [...]
On the surface, pay per click marketing does look good. Who cannot say no to loads of traffic, and being on top of the ‘paid listing’ of search engines? The interested business owner will of course go for it, since this can bring in great results for his business. But is it really all good things about this form of [...]
In order for small businesses to become successful, it is truly important to work on reaching out to their potential customers. When these small businesses engage into online advertising, they should invest on time and effort in bringing traffic to their websites. The same applies to online businesses. The greater traffic they have, the more chances to [...]
It is essential to know which keywords or key phrases you should use that will allow people to easily identify your ad when you begin creating and writing for your Google Adwords campaign. An expert in Google Adwords, Perry Marshall, advises all pay-per-click managers and Adwords users to utilize Google Adwords Keyword Selector Tool in each ad’s design. This free tool allows you to find the most profitable and popular keywords in your niche, and can also help you drill down related keywords that you can use for other campaigns or just general keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad [...]
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