The good news is, you don’t have to become a SEO guru just to be able to achieve your goal of getting high search rankings for your website. The truth is, there are some major factors that strongly influence your website ranking. The bad news is, most website owners do not perform these factors the right way, if they even perform them at all. These major factors are as follow:

Not creating a title tag for the pages

This is surely a major SEO mistake. The title tag of your page is one of the most important parts of your webpage in regards to search engine optimization. The way search engines determine the rankings of websites on the search result pages is through the reports they receive from search engine spiders. These spiders crawl your website thoroughly and then report back to search engines whatever data they have acquired on your webpages. And one of the very first important data they find on your webpage is its title. This means that if you have the keyword written in your title, then the search engines will now have a good clue on what that webpage is all about.

Heavy graphics and flashy website designs

No one can deny the fact that people are initially impressed with looks. No matter what subject we talk about, when it comes to making impressions, looks always come first. Whether it be for people or things, one will always judge initially based on what he or she sees. But then of course, as the saying goes – “don’t judge a book by its cover”. This is particularly true when judging the value of a certain website. You can’t tell a website’s value based on its design. For search engines, the looks of your website always come last. The engines determine your site’s value through its content. And based on what is in your content, they get the idea which keywords should your website be ranking for. If your website is purely made of heavy graphical designs with very little relevant content in it, then don’t expect the search engines to even get a good idea on which keyword rankings should your site belong with.

Not having a specific target keyword or topic on the site content

Just like a nomad who has no particular home to rest his feet, search engines regard websites that talk about almost everything under the sun and has no specific subject to talk about, in that same manner. Let’s take the grocery store as an example wherein you will find things organized per section according to brand or product item. This is of course so that people can easily find what they’re looking for. If you do your grocery quite regularly, then there could be a big probability by now that you know exactly which section of the grocery store you should go to when looking for a specific product. Would you go to a section where there is a variety of different items in there rather than a soap section if you’re looking to buy a bathing soap? Same way goes for the search engines when determining which set of keyword niches to rank your webpage for if your page focuses on no particular topic or keyword.

Who else wants to see their website getting floods of visitors? Let a Freelance SEO Expert show you how it’s done. If you have tried almost every technique and still can’t get enough traffic, now it’s time for an SEO Specialist to do the work for you.

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SEO success requires a variety of tools to help us analyze and build top results consistently time after time. Our job is made significantly easier through the correct selection and use of the proper tools.First of all, let?s define what tools means in this article. Anything available on the internet that can conceivably be used as a tool (WordPress as a tool to create blogs, Twitter as a means of spreading snippets of breaking news, and so on). For the sake of brevity, let us limit the discussion to applications created to achieve one specific objective, in aid of existing web properties.

When it comes to analyzing and optimizing your videos, YouTube, by it's close integration to Google makes it a powerful resource in the professional SEO's tool chest. Although you could classify YouTube as a tool, it is really a very large collection of more specific tools and would take far too long to cover them here in this article.

Now let's look at a sister application - the Google Toolbar which is loaded with functionality such as popup blocking, bookmarking, and more, but it's most important function to the SEO is the 'PageRank' feature. The PageRank display provides a rough estimate of the number of inbound links on any given page. Of course it takes into consideration much more than just the inbound links, but that is one of the many key factors.

If you find yourself wondering where exactly your webpages are among the ranks of major search engines, this tool will tell you what you want to know. You can leave it running for a night and find your results in the morning. Webposition tracks the exact rank of your pages on each search engine. 

A core SEO axiom "Keywords tell the search engines WHAT your page is about; inbound links tell the search engines your page is IMPORTANT." If you don't know it already, 'keywords'are the cornerstone of SEO. Target the wrong keywords - and everything else you do will be in vain. Fortunately there are a variety of tools available to help you find the best keywords for your niche. One of the most popular - and useful ones is the Google Keyword Tool.

Yahoo!'s Keyword Suggestion Tool is one that has been around a long time however, its usefulness now is waning. Once the near-defacto free keyword research tool, it is now plagued by congestion due to his usage by searchers and advertisers alike. Another problem is its inability to distinguish between plural and singular versions of keywords.

The defacto standard of professional SEOs for nearly a decade has been Wordtracker. What sets it apart from virtually all other tools is its default "phrase match" paradigm. Although most people do not enclose their searches in double quotes, doing so when researching keywords can lead to more accurate predictions. Wordtracker is now available in both a paid and free version; however, keep in mind - you get what you pay for; pun intended.

Other awesome keyword research tools include Keywordtopia which integrates many of the other keyword research tools into a single (paid) application. So, if you don't want to have to perform a bunch of searches at a half dozen different sites, just enter your searches at Keywordtopia.com once and receive comprehensive results from all the major keyword tools such as Google, Yahoo, Overture, Wordtracker, Ask, and several others all at once - a big time saver.

SEO infers 'organic' results, but when it comes to the web these days, the lines are blurred. Google's Traffic Estimator is part of the Adwords toolbox and allows you to get a quick estimate of the bid prices and number of clicks for a given keyword. If people are willing to pay for clicks, it usually means there's also significant competition in organic SEO searches as well.

A tool from Windows Live, Demographics Prediction - this predicts the target demographic for a particular keyword or URL, based on gender, age, and other demographic data, and based on what search terms they use and what sites they visit. This is a good way for merchants to learn more about their customers and come up with suitable marketing campaigns.

Search Funnel, also from Windows Live, this helps you to determine the sequence of keywords searchers usually use. This is to find out how users narrow down or refine their query, by looking at what they would search for next after the first search term.