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Back in the day, aspiring authors hoped to have a book published, get a big advance, and become a best selling author. But that’s old school!
Now you can build your own publishing empire since the birth of digital printing and self-publishing businesses. In fact that has changed the whole playing field. Now you don’t need the “big boys” to establish yourself as a credible expert or profitable author. Even non-writers are getting in on the action!
If you know how to solve the problems of people in your marketplace and can write simple articles explaining how to do just that, then you have the serious makings of an information publishing mogul! Here’s how to do it step by step.
I’ve built this information publishing pyramid to show how you can create products and offer them for free to thousands of dollars — all from articles. As your customers follow this info pyramid, your publishing empire will grow, and your income will increase.
Product 1 – Write a newsletter
This is a free monthly, bi-weekly, or weekly source of information centered around your niche. This is important because people will probably make a decision whether or not to buy more information from you based on the quality of information they receive for free.
Product 2 – Write a traditional book
This is where most people are surprised, but don’t be. Not too many authors are making a decent living writing books. Don’t let Harry Potter books fool you! The story of JK Rowling is exceptional. That’s why you should use a traditional book as a marketing tool for your info business. This qualifies the reader as someone who will pay to learn more from you.
Product 3 – Write an ebook or ecourse
Once you have several articles (at least 5-10) based around one particular topic, you can create an ebook or course that you can easily charge way more for than a traditional book. Think about the last info product you bought? Did you pay for it then a supermarket paperback? The answer is probably – absolutely yes! People will pay more for specialized information. That’s what an ebook or ecourse can do.
Product 4 – Home Study System
Take some of your articles, ebook content, audios and/or videos and compile them together in an easy-to-understand system. If your readers have bought your last two products, they are probably very interested in learning more from you and working with you. Great thing – is that you build this entire program using content that you may already have plus a few things you may want to add or that others in your field have contributed.
Product 5 – Create A Membership Program
All memberships sites or programs are based around information and content. You just are delivering it in spoon-fed doses and holding members’ hands as they move through the program. It’s a great way to learn and a great way to build a community of “fans” who are all interested in learning all that you know about your field.
Product 6 – The Weekend Workshop
Who doesn’t love live events? You get to hear and absorb massive amounts of information in a live setting where you can ask questions and understand the material. This is what many of your devoted customers and clients will want from you. More one on one connection with you. Again – all you are doing is taking your existing content and delivering it a more hands-on way. One that you can charge a great deal of money for.
*Optional Service – Coaching
As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.
As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.
Finally, while you may not be able to complete and execute all of these product ideas right away – you can for sure design your product pyramid based on your niche and commit to completing some of your products within that time frame.
**Remember that all of these products can be created from articles that you have already written and even published – cool huh!




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