Niche marketing can be defined as marketing to a subset of a larger market segment. Although the market size will not be very big, the needs of such a market will have the advantage of being much more focused.
Online, niche marketing usually refers to the technique of entering a niche market in which the search engine competition is low compared to the potential or profitability of the market. Usually, you will go about it in this way:
* Research keywords that a surfer will use to find what they want. Pay attention to those particular keywords which has a good potential for profit and not a lot of competition in the search engine rankings.
* Build a website to target those keywords.
* Use on-page SEO techniques to optimize the website for the targeted keywords.
* Get other websites and blogs to link to your website using the usual link building techniques like link exchanges, article submissions, directory submissions, etc.
* Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.
You can do it in many different combinations but the basic steps are outlined above.
The only thing that I think you really must pay for is your web hosting and your domain name. A web hosting account that allows multiple domains goes for about $10 a month. A domain name costs about $10 a year, or less than $1 per month.
You might also want to consider some other services which can enhance your productivity and, in the longer term, give you a better return on the time and effort that you invested:
* You can choose to write all the content yourself but it is time consuming. If you have the budget, you can consider getting a writer or writers for at least some of your content.
* Submitting your articles to all the various article directories, websites and blogs is time-consuming and probably one of the most boring activities known to man. If you can afford it, you really must get a service that automates the submission.
* Getting other webmasters to exchange links with you would also take up a large portion of your time. There are some services that brings together webmasters interested in link exchanges, and some would even monitor the backlinks resulting from link exchanges for you.
A relatively good command of English would definitely be recommended, especially if you intend to write the content and articles yourself. You don’t have to be a writer, but you must at least be able to write grammatically correct sentences and be disciplined enough to spell check your work.
You will need to tinker with name servers and web hosting accounts to get your website or blog up and running. Some changes in the web templates supplied might also be needed, or you might even want to design your own. Instructions will be provided or can be googled, but you do have to be computer literate enough to understand and carry them out.
I have broken down niche marketing into a series of simple steps. But those steps cannot be looked at in isolation. You must look at those steps as part of a business, a niche marketing business. As a niche marketer, you are the boss of your niche marketing business. And the decisions that you make for your business must be made not as the niche marketer but as the boss of the niche marketing business.
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Abraham van der Linde
Abraham van der Linde
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